Anna Cecilia Frellsen has been the CEO of Maternity Foundation since 2013. During her leadership, Maternity Foundation has established itself as a well-respected player in the global maternal health scene. Among her responsibilities, Anna has led the scale-up of Maternity Foundation’s mobile health solutions, including the Safe Delivery App, which is now used in more than 40 countries.
Anna holds an MBA from IESE and has more than 15 years of business experience within strategy, marketing and general management. She has worked as the CEO for a small start-up, as a partner with KPMG Strategy, and she spent more than seven years with McKinsey & Company. She started her career working in the pharmaceutical industry in the US and the UK. In addition to her position with the Maternity Foundation, she is the Vice-Chair at the NGO Break The Silence and sits on the board of Ovacure and CfL (Danish Management Center) and is furthermore Board Member of William Demant Foundation & William Demant Invest.
Morten is modern tech leader and people manager with 20+ years of experience driving customer success supporting agile teams to create innovative solutions based on Microsoft tech and cloud.
The last 16 years Morten has held different roles in Microsoft leading local and international customer engagement, which led to industry and customer-changing solutions with companies like A.P. Moller - Maersk.
Within the last 4+ years, he has been part of Customer Success and helped establish a Cloud Architect team, which support customers and partners to create groundbreaking solutions on Microsoft Cloud.
Before joining Microsoft Morten held various local and international roles in IT Consulting and Product Development with international corporations and in startups.
Morten is a Datamatiker graduated from Aarhus Business College in 1996, and holds various Microsoft certifications, including Microsoft Certified Master accreditation.
At Maternity Foundation, Tara supports in-country partners to implement the Safe Delivery App to generate impact and achieve scale. She also drives global learning as part of Maternity Foundation’s Competency Center by capturing and disseminating best practices and lessons learned on implementation of the Safe Delivery App in a variety of settings. She is based in Washington D.C.
Prior to working at Maternity Foundation, Tara worked on a public-private mHealth initiative called MAMA at the United Nations Foundation. She has also worked as a consultant at the Organization of American States, co-authoring a chapter in the ground-breaking Report on Drugs in the Americas.
Tara holds a masters degree from Georgetown’s Edmund A. Walsh School of Foreign Service in Latin American Studies and International Development with a focus on public health.
Andreas is a part of the Business Development team with cross-cutting responsibilities within strategy, fundraising, organisational development and management support.
Before joining Maternity Foundation HQ, Andreas spent half a year at our Ethiopian country office focusing on our in-country strategy and fundraising opportunities. Prior to Maternity Foundation, Andreas worked for three years as development manager at the danish NGO, Break the Silence, with responsibilities within fundraising, donor relations, partnerships and program development. Andreas holds a Masters degree from Copenhagen Business School.
Johanne oversees Maternity Foundation’s communication activities in Denmark and internationally, including press, events, partnerships, program support, content production and digital management.
Before joining Maternity Foundation, Johanne spent 6 years in Rwanda, working in the intersection between development, innovation, and women’s rights, including projects for American Refugee Committee, Women for Women International, Akilah Institute, and The Swedish Institute.
Previously, Johanne did research on mHealth and maternal health in Zanzibar and has worked and travelled throughout East Africa since 2010.
Johanne holds an MA in Analytical Journalism from Aarhus University and Danish School of Media & Journalism.
Aram joined Maternity Foundation in September 2019 as a Grants Controller. His core responsibility is to control and ensure quality and compliant financial management of grants and funding from our donors and partners throughout the project cycle. He has a key role in setting up new and improved financial control and quality assurance mechanisms for the financial management of our projects.
Before joining Maternity Foundation, Aram worked in Armenia as Finance Manager at Mission East, a Danish relief and development organization, for 8 years and as Finance and Administration Manager at the US-based organization AED for 12 years.
Aram holds a Master’s Degree in Management and has a Ph.D in Technical Sciences.
Anne Marie is responsible for the programmatic design and management of Maternity Foundation’s maternal and newborn health programs, including the integration of the Safe Delivery App and other mHealth solutions into the broader programs. She heads the Ethiopia country programme, inlcuding staff and partnership management. In addition, Anne Marie leads the collaboration with partners regarding humanitarian and complext settings, and is also responsible for and contributing to fundraising activities.
Anne Marie is an anthopologist by profession and has done extensive fieldwork in Uganda focusing on reproductive health, and has been expatriated by INGOs to Uganda and Sierra Leone on health programs for a number of years before joining the Maternity Foundation in 2011.
Anne Marie holds a Master of Arts in Anthropology.
Lauren is responsible for global learning and research at Maternity Foundation. In this role, she supports in-country monitoring and evaluation processes, leads research, analyses Safe Delivery App usage to provide insights, and disseminates best practices and learnings on the various implementation models.
Before joining Maternity Foundation, Lauren was a post-doctoral researcher specialising in environmental and social impacts on human health. As a researcher, she has expertise in data analysis and research methods.
Lauren holds a PhD in Geography from the University of Exeter, with a focus on climate and human health.
Helena Lassen is responsible for in-country support to partner organizations and governments in Asia and East Africa to implement and scale the Safe Delivery App. She is also responsible for fundraising activities and general program support.
Before joining Maternity Foundation, Helena has done extensive fieldwork in humanitarian and development settings in Ethiopia, Djibouti, Serbia, Kosovo and Ukraine – including several years with the Danish Refugee Council.
Helena holds a BA in Sociology and an MA in Refugee Protection and Forced Migration.
Lauren is a public health professional with over eight years of experience designing and implementing global health programs with a focus on maternal, newborn, and child health. As an mHealth Manager, Lauren supports in-country partner organizations and government ministries to implement and scale the Safe Delivery App and. She is based in Brooklyn, New York.
Before joining Maternity Foundation, Lauren was a Senior Program Associate for the USAID Fistula Care Plus project at EngenderHealth. She has also worked with UNICEF in New York, Helen Keller International in the Philippines, and Concern Worldwide in Sierra Leone. Lauren received a BA from Emory University and an MPH from Columbia University's Mailman School of Public Health.
Agnete is responsible for the quality assurance and development of all clinical components in Maternity Foundations work, which spans from ensuring the highest clinical standards in our programmatic work to ensuring alignment with global and local guidelines and the clinical content in the Safe Delivery App.
Agnete is a midwife and has worked in all areas of the midwifery field – clinic, research, teaching and management for the past 15 years. Furthermore, Agnete holds a Master of Anthropology of Health.
Katrine’s primary responsibility is the content management system behind the Safe Delivery App. Previously to joining Maternity Foundation in 2018, Katrine worked as a research assistant focusing on environmental health and environmental epidemiology at The University of Auckland, New Zealand. She has also worked at Copenhagen University College as a consultant in charge of the development, planning and quality assurance of continuing health education activities.Katrine holds a Master of Public Health (MPH) from the University of Copenhagen and a Bachelor of Midwifery. Katrine has worked as a midwife, and as a midwife specialist consultant for conception, pregnancy, lactation and infant feeding.
Trine supports the clinical team and the rest of the organization in digital and design related tasks and projects. Trine comes from a background in software and has been working with User Experience since finishing her MSc at the IT University of Copenhagen in 2006.
Nanna is part of the clinical team where she is in charge of conducting remote trainings.
She holds a bachelor In Midwifery from Metropolitan University College and prior to joining Maternity Foundation she worked at Rigshospitalets labour ward.
Sarah supports the clinical team at Maternity Foundation.
She holds a Bachelor in Midwifery from Metropolitan University College, as well as a Master in Disaster Management from University of Copenhagen. She is currently studying a MSc in Global Health from University of Copenhagen. Previously Sarah has worked as a midwife at the postnatal ward at Herlev Hospital and Rigshospitalet.
Photos by Stine Heilmann, Mulugeta Wolde & Anne Prytz Schaldemose
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
In response to the global COVID-19 pandemic, Maternity Foundation in collaboration with Copenhagen University, Laerdal Global, International Confederation of Midwives and UNFPA, the UN sexual and reproductive health agency have launched new digital content to equip skilled birth attendants in low-resource settings to protect themselves, mothers and newborns from the Coronavirus.
See the new COVID-19 video below and learn more about the COVID-19 content in the Safe Delivery App, which is available in English, French and Hindi.